One cannot talk about innovation without mentioning Apple Inc.
Apple’s culture is embedded in its roots. For several years Apple's product strategy involved creating innovative products and services aligned with a "digital hub" strategy, whereby Apple Macintosh computer products function as the digital hub for digital devices, including the Apple iPod, personal digital assistants, cellular phones, digital video and still cameras, and other electronic devices. More recently, the full impact of a very well throught out brand strategy has come into focus - and one in which customer experience is central . Apple's core competence is delivering exceptional experience through superb user interfaces. The company's product strategy is based around this, with iTunes, the iPhone with it's touch screen "gestures" that are re-used on the iPad, and the Apple Apps store all playing key roles.
More details in below:
http://www.marketingminds.com.au/branding/apple_branding_strategy.html
Apple leverages a combination of Top-Down and Bottom-Up innovation strategy to create new innovations:
• Management & organisation driven, highly structured and process oriented.
•Customer driven, spontaneous and with deep understanding of customer need.
Apple’s innovation culture is closely
coupled with that of its leadership
• Management & organisation driven, highly structured and process oriented.
•Customer driven, spontaneous and with deep understanding of customer need.
Apple’s innovation culture is closely
coupled with that of its leadership
"Creativity is just connecting things.”
"Innovation comes from saying no to 1,000 things to
make sure we don’t get on the wrong track or try to do too
much.”
"Innovation comes from saying no to 1,000 things to
make sure we don’t get on the wrong track or try to do too
much.”
Know more about the reasons for the success of Apple plc.
Steve Jobs' Innovation Secrets
http://www.youtube.com/watch?v=EbtVvkSnS7A&feature=related
Comment:
There is no doubt that apple plc came up on top of the most innovative companies. Not surprisingly, Apple Company has strong performance for innovating the apple product such as Iphone, Ipod, Ipad. These products are selling to all over the world. The successful of Apple Company can be refer to they have good insight and effect innovation. Also, the directors of Apple Company have innovative leadership to manage the company. Many people think innovation as just applying in technology. But it is more than that, Innovation can help leader manage a team to achieve an innovative goal. As a result, innovation strategy can make company have good performance and bring a great profit for return.
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