Competitive Innovation In The Airline Industry

SAS innovations
SAS – the world’s most innovative airline

Over the past six decades, SAS has consistently been at the forefront of the industry, introducing innovative new products that its competitors quickly adapt for themselves. SAS has been the first to open new routes and serve new destinations long before other airlines followed suit. Some of SAS’ innovations include: 

• The first trans-arctic flight with a commercial aircraft
• First airline to introduce Tourist Class
• First airline to fly directly over the North Pole
• Launching the world’s first Polar shortcut
• Establishing the world’s first around-the-world service
• First airline to offer various destinations at no extra cost
• First to introduce a Europe-wide instant booking system
• First airline to introduce in-flight entertainment
• First airline to feature an in-flight exercise program
• First airline to employ a female pilot
• First airline to offer separate check-in and lounges
• First western airline to serve a Baltic capital
• First airline to introduce sleeper seats
  
            

SAS Innovations in briefAs the world’s most innovative airline, Scandinavian Airlines has been at the forefront of new technologies, trends and markets.
• SAS was the first airline to introduce Tourist Class.
• SAS introduced the Polar shortcut , which was hailed as “The first new commercial route in a thousand years” by a Swiss newspaper.
• SAS established the first around-the-world service in 1957: Copenhagen-Anchorage-Tokyo-Copenhagen.
• SAS was first to introduce a Europe-wide instant booking system, SASCO, in 1965.

http://www.flysas.com/upload/International/SKI/Media-center/Mediakit/Oct09/SAS%20innovations.pdf

Scandinavian Airlines is one of Europe’s largest airlines and
offers a wide network from all of Scandinavia to the rest of
Europe. As one of Europe’s most innovative airlines, customers

can enjoy time efficient travel, including the fact that SAS is

Europe’s most punctual major airline, as well as comfortable

 seats and personal service.

http://www.flysas.com/upload/International/SKI/Media-center/Mediakit/Oct09/SAS%20short-haul.pdf

      Comment:

Airline industry has undergone dramatic changes which have become one of the most powerful and the world’s industries in past decades. Compared with other airlines, SAS is based on the innovation project. The successful point for SAS refers to the good services and innovative system. It innovates many good ideas to compete other airlines in such complex and competitive market. SAS innovated many “first” at the beginning of the company operation. SAS utilised its marketing strategy to develop in Europe market and compete with the strong rivals with its specific positions. Most notably, SAS is a potential company with innovative technology. Furthermore, an increasing number of customers to support the SAS airline because of the satisfaction, hence, innovation process will enable SAS Company develop confidently and continuous to utilize its positions to maintain the high status in global airlines market.