I nnovation is a key ingredient to future economic growth. This is as true in the media industry as it is any other. Over the past few years Oregon has seen several promising media technology companies start up. One such company is Elemental Technologies, which is headquartered in Portland, Oregon. Founded in 2006 by CEO Sam Blackman, Chief Technology Officer Jesse Rosenzweig, and Chief Architect Brian Lewis, Elemental has raised over $16 million in financing, which has directly resulted in Elemental’s rapid ascension to become one of the world’s leaders in software designed for video content creation. In fact, this year Elemental was named as one of America’s Most Promising Companies by Forbes Magazine, placing 54th in a list of 100 companies and out of pool of more than 1000 contestants. This year at the annual meeting of the Governor’s Office of Film and Television, Governor John Kitzhaber presented Elemental Technologies’ CEO Sam Blackman with this year’s award for Innovation in Media Arts.
| Media Innovation | |
Multimedia based products are powerful communication tools, which stimulate the senses of hearing, vision, and touch by delivering a rich combination of media components in an interactive software environment.
In conjunction with university research centres and medical health professionals Media Innovations has been able to turn leading research into interactive products for individuals, clinicians and health service departments.
Media Innovations provides multimedia textile and apparel education and training in the form of an online programme designed for organisations and institutions.
Comment:
Media innovation is related to our lives closely. As mentioned before, Sony Company produced the newest technology----3D Glasses which can make us watch TV or movies comfortably and have amazing experience. The benefit of media innovation is not only for individuals, but also for the companies, universities and industries. In China, many high school and universities have already used large-size IPad for teaching. This can make students learn more dramatically and can attract students pay more attention on the lessons. Thus, companies applies media innovation in management which they can dispenses different tasks to different department though the high technology media. As a result, media innovation can have a great contribution on people’s life and work environment. Hence, we need to focus on the innovation function and should apply the innovation system in any aspect to achieve significant goals.
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